Research Blog

We choose to do a Jansport backpack commercial. Leandro was looking at commercials from the company JanSport. He found how they focus mainly on durability and design for common use. Our commercial is gonna show off the durability and the different designs of the backpacks. Another use is of the different angles seen in the commercials. There were camera angles including crop, pan, and tilt. In the commercial they use an upbeat song to show how exciting the backpacks are. The music made you feel like you should get them. So we plan to use an upbeat song also They also express the different types of shots. The shots included, long shot, three shot, Close up, and extreme close up. They also used many different edits. The edits included cross cutting, fade out, and insert. There is also the use of skating and school supplies to show how accessible it is and the ease of access. The wardrobe tends to be very casual clothing. Most of the commercial is scenes shot outside. There tends to be little to no dialogue. This will make music and sound effects even more important. There is generally a small amount of people in every commercial. They mainly focus on the product more than the actors. They also relate it to freedom because of the backpacks simplistic design. We look forward in putting this all together in the planning.